20
May 26
Revenue Resilience, OTAs, and the Reality of Guest Behaviour
Key insights from Hospitality Thailand Conference 2026 At the recent Hospitality Thailand Conference 2026 (HTC), our Managing Director, Tharin Sethi, was asked a question that sparked considerable discussion: Are hotels too reliant on OTAs, or are meaningful direct booking strategies finally taking hold? Before answering, Tharin posed a simple question to the…