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20 May 26

Revenue Resilience, OTAs, and the Reality of Guest Behaviour

Key insights from Hospitality Thailand Conference 2026 At the recent Hospitality Thailand Conference 2026 (HTC), our Managing Director, Tharin Sethi, was asked a question that sparked considerable discussion: Are hotels too reliant on OTAs, or are meaningful direct booking strategies finally taking hold? Before answering, Tharin posed a simple question to the…
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11 May 26

A Decade of Connections at the TDM Global Summit

Reflecting on the Relationships that continue to Shape our Industry Last month, our very own Managing Director, Tharin Sethi represented SethiG at the Travel Daily Media (TDM) Global Summit 2026 at Amari Bangkok, a gathering that continues to hold a special place in our hospitality journey. Our first TDM event was more than…
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01 Apr 26

Industry Reflections from the Thai Hotel Association AGM 2026

Balancing Short-term Pressures with Long-term Positioning SethiG recently attended the Thai Hotel Association (THA) Annual General Meeting and March Member Meeting held at The Landmark Bangkok, a key gathering of industry stakeholders across Thailand’s hospitality sector. A highlight of the morning was the address by Yuthasak Supasorn, Governor of the…
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