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Partnerships in Focus at the Best Western APAC Conference 2026

Three days of Partnership, Perspective, and Shared Momentum SethiG had the privilege to attend the Best Western 2026 Pan APAC Conference from March 22–24, engaging with partners and industry leaders across the region in what proved to be a highly productive and well-aligned gathering. What made this conference particularly meaningful…
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A 16-Month Journey to Partnership with The Ascott Limited

From Initial Engagement to Global Vendor Approval SethiG is proud to share a key milestone in our partnership with Dream Master Bedding, following their formal appointment as an approved and preferred vendor for The Ascott Limited (CapitaLand). What began as an initial engagement over a year ago evolved into a…
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Celebrating the Opening of akyra Bangkok Sukhumvit 11

A Boutique Wellness-led Hotel in the Heart of Bangkok SethiG had the pleasure of attending the opening of akyra Bangkok Sukhumvit 11, a thoughtfully designed boutique hotel located in one of the city’s most dynamic districts. The exclusive ceremony, hosted by AKARYN Hotel Group and K. Anchalika Kijkanakorn, marked an…
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Deepening a Decade-Long Partnership with Accor India

Strengthening Alignment Across Brands, Owners, and Operators SethiG was pleased to support Dream Master Bedding at the recent Accor GM Conference India, a key platform bringing together brand leadership, ownership groups, and property decision-makers across the country. Over the past decade, Dream Master has supplied more than 15 premium midscale…
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Dream Master x Accor: 2026 Strategic Kickoff

Driving Consistency Across Openings, Operations, and Execution SethiG was pleased to support Dream Master Bedding in a recent strategic kickoff session with Accor at their Bangkok head office, setting the foundation for collaboration in 2026 and beyond. The session focused on key priorities including upcoming hotel openings across 2026–2028, replacement…
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A Closer Look 2025: Video Highlights

A focused dialogue for hotel owners and executives shaping the industry’s next chapter https://www.youtube.com/watch?v=2nHJRo7yEt4 We’re excited to share a short highlight reel from A Closer Look 2025, our annual invitation-only hospitality dialogue designed to bring together hotel owners, executives, and industry leaders for an honest conversation about where the industry…
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