Strategic Support for Nida Rooms & Nida Hotels in Thailand
SethiG served as a business development advisor to Nida Rooms and Nida Hotels during their market entry into Thailand, working closely with Kanesh Avili and the Nida senior team.
Key Responsibilities Included:
- Developed market strategy for identifying the right Nida Hotels to partner with.
- Conducted property audits and financial due diligence for prospective hotels, analyzing:
- Necessary CAPEX upon takeover
Current OPEX
Fair lease rental rate
Created SOPs and staffing structures to allow each property to run on auto-pilot, ensuring scalability.
Centralized all purchasing by negotiating long-term contracts with suppliers to control operational costs.
Provided advisory on all market development matters and product localization to tailor Nida’s offerings for the Thai market.
