Thailand’s Hospitality Market Rebounds as Guestline and SethiG Engage with Key Industry Leaders
Guestline’s Country Manager, Matthew Emptage, and SethiG’s Managing Director, Tharin Sethi, attended the first annual exclusive event hosted by the Thai Hotel Association (THA) and the Association of Thai Travel Agents (ATTA). This event brought together key industry players to discuss market trends and growth opportunities.
Thailand’s hospitality sector is showing strong signs of recovery. The country welcomed 27 million visitors in 2023, surpassing the government’s target of 25 million. In January 2024 alone, 2.7 million overseas arrivals were recorded—an impressive 27.8% increase from the same period last year.
With the market rebounding, 2024 is shaping up to be a pivotal year for the industry. SethiG, Guestline’s regional expansion partner, remains committed to supporting hotel partners in Thailand, helping them enhance their operations with cloud-based technology while expanding its reach to new properties looking to upgrade their digital infrastructure.

