Driving Consistency Across Openings, Operations, and Execution
SethiG was pleased to support Dream Master Bedding in a recent strategic kickoff session with Accor at their Bangkok head office, setting the foundation for collaboration in 2026 and beyond.
The session focused on key priorities including upcoming hotel openings across 2026–2028, replacement cycle planning, and strengthening implementation at the property level. These discussions are essential to ensuring that brand standards are delivered consistently across both new developments and existing properties.
Representing the partnership were Kampol Tanawarotai, Head of Domestic Sales at Dream Master, and our very own Managing Director, Tharin Sethi, reflecting the close coordination between both teams in supporting Accor’s regional portfolio.
As Dream Master’s International Expansion Partner, SethiG continues to play a role in aligning strategy with execution, ensuring solutions meet both global brand requirements and on-the-ground operational needs.
We extend our thanks to Kunthida Lerlertparkdee, Director of Procurement Contract Implementation, for a productive and forward-looking discussion.
We look forward to building on this momentum and supporting successful rollouts across the region in the years ahead.