Sleepwell Industries

30 Mar 26

Partnerships in Focus at the Best Western APAC Conference 2026

SethiG Team

Three days of Partnership, Perspective, and Shared Momentum SethiG had the privilege to attend the Best Western 2026 Pan APAC Conference from March 22–24, engaging with partners and industry leaders across the region in what proved to be a highly productive and well-aligned gathering. What made this conference particularly meaningful…

25 Mar 26

A 16-Month Journey to Partnership with The Ascott Limited

SethiG Team

From Initial Engagement to Global Vendor Approval SethiG is proud to share a key milestone in our partnership with Dream Master Bedding, following their formal appointment as an approved and preferred vendor for The Ascott Limited (CapitaLand). What began as an initial engagement over a year ago evolved into a…

27 Feb 26

Deepening a Decade-Long Partnership with Accor India

SethiG Team

Strengthening Alignment Across Brands, Owners, and Operators SethiG was pleased to support Dream Master Bedding at the recent Accor GM Conference India, a key platform bringing together brand leadership, ownership groups, and property decision-makers across the country. Over the past decade, Dream Master has supplied more than 15 premium midscale…

13 Feb 26

Dream Master x Accor: 2026 Strategic Kickoff

SethiG Team

Driving Consistency Across Openings, Operations, and Execution SethiG was pleased to support Dream Master Bedding in a recent strategic kickoff session with Accor at their Bangkok head office, setting the foundation for collaboration in 2026 and beyond. The session focused on key priorities including upcoming hotel openings across 2026–2028, replacement…

06 Feb 26

Starting 2026 on the Ground in Kuala Lumpur

SethiG Team

Execution, Accountability, and Strengthening Regional Partnerships SethiG began 2026 on the ground in Kuala Lumpur, supporting Dream Master Bedding’s latest project at Grand Mercure Kuala Lumpur Bukit Bintang. Led by our very own MD, Tharin Sethi, alongside Shre Sharma from Dream Master’s International team, the focus was on delivering and installing…

17 Dec 25

India: A Strategic Growth Market for Dream Master

SethiG Team

Building Long-term Hospitality Partnerships India continues to be a key growth market for Dream Master, and our recent visit to New Delhi reinforced why. Over two focused days, SethiG alongside Dream Master’s Executive Director, Pooja Dudhoria, led by our very own Managing Director, Tharin Sethi met with leading hotel owners, operators, and…

04 Dec 25

Customer Spotlight: Siamese & Kew Green Hotel Management x Wyndham Hotels & Resorts

SethiG Team

Supporting Global Standards through Strong Partnerships Bangkok’s hospitality landscape continues to evolve rapidly, and Siamese & Kew Green Hotel Management has been at the forefront of shaping modern urban hotel living, balancing thoughtful design with globally recognised operating standards through its collaboration with Wyndham Hotels & Resorts. At SethiG, we…

30 Nov 25

A Closer Look 2025: Video Highlights

SethiG Team

A focused dialogue for hotel owners and executives shaping the industry’s next chapter We’re excited to share a short highlight reel from A Closer Look 2025, our annual invitation-only hospitality dialogue designed to bring together hotel owners, executives, and industry leaders for an honest conversation about where the industry is…

12 Oct 25

🇵🇭 Strengthening Partnerships & Expanding Horizons in the Philippines

SethiG Team

Celebrating Partnerships that Shape the Future of Hospitality in the Philippines Last month, the SethiG team traveled across the Philippines, engaging with leading hotel groups, developers, and procurement heads shaping one of Southeast Asia’s most dynamic hospitality markets. Our mission was two-fold:To represent our valued vendor partners, including Dream Master…

22 Sep 25

A Closer Look 2025: Event Highlights

SethiG Team

Event Highlights On 4 September 2025, SethiG, in partnership with The Access Group and Sleepwell Group, welcomed 70 hospitality leaders to the Marriott Sukhumvit Hotel, Bangkok, for the second edition of our flagship series, A Closer Look. Under the banner “Evolving Operating Models in Hospitality”, the evening explored one of…