Market Expansion Service

23 Jun 26

Supporting Dusit’s Growth Through Long-Term Partnership

SethiG Team

Thai Hospitality, Shared Ambition SethiG recently joined Dream Master Bedding for a visit to Dusit Princess Srinakarin Bangkok, continuing discussions with Shaisang Anangrusdee and the Dusit team as our collaboration continues to grow. As Dream Master’s International Expansion Partner, we’ve had the privilege of supporting this relationship over the past…

28 May 26

Supporting Hospitality Innovation in Malaysia

SethiG Team

Reflecting on the Malaysia Hotel Innovation Summit 2026 SethiG was pleased to support Dream Master Bedding at the Malaysia Hotel Innovation Summit 2026, held at the Pavilion Hotel Kuala Lumpur Managed by Banyan Tree. As an official sponsor of the event, Dream Master contributed a selection of hospitality sleep products…

22 May 26

Money in Motion Heads to Phuket

SethiG Team

Creating Space for Honest Conversations about Hospitality Revenue Most hospitality events focus on operations, guest experience, or industry trends. Far fewer tackle the commercial realities that ultimately determine performance, revenue, profitability, payments, distribution, and growth. That was the thinking behind Money in Motion, a closed-door forum created by SethiG to…

27 Apr 26

Customer Spotlight: BYD Lofts Patong

SethiG Team

Supporting Boutique Hospitality built on Clarity and Execution In a destination as competitive as Phuket, location alone is rarely enough. The properties that stand out over the long term are those that combine strong positioning with disciplined execution, and BYD Lofts Patong is an excellent example of that balance. Blending…

01 Apr 26

Industry Reflections from the Thai Hotel Association AGM 2026

SethiG Team

Balancing Short-term Pressures with Long-term Positioning SethiG recently attended the Thai Hotel Association (THA) Annual General Meeting and March Member Meeting held at The Landmark Bangkok, a key gathering of industry stakeholders across Thailand’s hospitality sector. A highlight of the morning was the address by Yuthasak Supasorn, Governor of the…

30 Mar 26

Partnerships in Focus at the Best Western APAC Conference 2026

SethiG Team

Three days of Partnership, Perspective, and Shared Momentum SethiG had the privilege to attend the Best Western 2026 Pan APAC Conference from March 22–24, engaging with partners and industry leaders across the region in what proved to be a highly productive and well-aligned gathering. What made this conference particularly meaningful…

25 Mar 26

A 16-Month Journey to Partnership with The Ascott Limited

SethiG Team

From Initial Engagement to Global Vendor Approval SethiG is proud to share a key milestone in our partnership with Dream Master Bedding, following their formal appointment as an approved and preferred vendor for The Ascott Limited (CapitaLand). What began as an initial engagement over a year ago evolved into a…

05 Mar 26

Dream Master x Standard Textile: A Natural Fit in Hospitality

SethiG Team

Aligning Growth Plans with Standard Textile for 2026 and beyond Dream Master Bedding & SethiG recently had the pleasure of hosting leadership from Standard Textile in Bangkok, including Bradley Fry (COO), Patrick Zhu (VP APAC), and the wider team, for a productive account management and strategic planning session. As Dream Master…

27 Feb 26

Deepening a Decade-Long Partnership with Accor India

SethiG Team

Strengthening Alignment Across Brands, Owners, and Operators SethiG was pleased to support Dream Master Bedding at the recent Accor GM Conference India, a key platform bringing together brand leadership, ownership groups, and property decision-makers across the country. Over the past decade, Dream Master has supplied more than 15 premium midscale…

13 Feb 26

Dream Master x Accor: 2026 Strategic Kickoff

SethiG Team

Driving Consistency Across Openings, Operations, and Execution SethiG was pleased to support Dream Master Bedding in a recent strategic kickoff session with Accor at their Bangkok head office, setting the foundation for collaboration in 2026 and beyond. The session focused on key priorities including upcoming hotel openings across 2026–2028, replacement…