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Industry Reflections from the Thai Hotel Association AGM 2026

Balancing Short-term Pressures with Long-term Positioning SethiG recently attended the Thai Hotel Association (THA) Annual General Meeting and March Member Meeting held at The Landmark Bangkok, a key gathering of industry stakeholders across Thailand’s hospitality sector. A highlight of the morning was the address by Yuthasak Supasorn, Governor of the…
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A 16-Month Journey to Partnership with The Ascott Limited

From Initial Engagement to Global Vendor Approval SethiG is proud to share a key milestone in our partnership with Dream Master Bedding, following their formal appointment as an approved and preferred vendor for The Ascott Limited (CapitaLand). What began as an initial engagement over a year ago evolved into a…
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Deepening a Decade-Long Partnership with Accor India

Strengthening Alignment Across Brands, Owners, and Operators SethiG was pleased to support Dream Master Bedding at the recent Accor GM Conference India, a key platform bringing together brand leadership, ownership groups, and property decision-makers across the country. Over the past decade, Dream Master has supplied more than 15 premium midscale…
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Dream Master x Accor: 2026 Strategic Kickoff

Driving Consistency Across Openings, Operations, and Execution SethiG was pleased to support Dream Master Bedding in a recent strategic kickoff session with Accor at their Bangkok head office, setting the foundation for collaboration in 2026 and beyond. The session focused on key priorities including upcoming hotel openings across 2026–2028, replacement…
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SethiG at TDM Global Summit Bangkok 2026

Engaging with Industry Leaders on Strategy and Growth SethiG is excited to share that our Managing Director, Tharin Sethi, will be attending the TDM Global Summit Bangkok 2026. Much of our work sits at the intersection of ownership, operations, and long-term strategy, and forums like TDM Global Summit provide a…
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Starting 2026 on the Ground in Kuala Lumpur

Execution, Accountability, and Strengthening Regional Partnerships SethiG began 2026 on the ground in Kuala Lumpur, supporting Dream Master Bedding’s latest project at Grand Mercure Kuala Lumpur Bukit Bintang. Led by our very own MD, Tharin Sethi,  alongside Shre Sharma from Dream Master’s International team, the focus was on delivering and installing…
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India: A Strategic Growth Market for Dream Master

Building Long-term Hospitality Partnerships India continues to be a key growth market for Dream Master, and our recent visit to New Delhi reinforced why. Over two focused days, SethiG alongside Dream Master’s Executive Director, Pooja Dudhoria, led by our very own Managing Director, Tharin Sethi met with leading hotel owners, operators, and…
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A Closer Look 2025: Video Highlights

A focused dialogue for hotel owners and executives shaping the industry’s next chapter https://www.youtube.com/watch?v=2nHJRo7yEt4 We’re excited to share a short highlight reel from A Closer Look 2025, our annual invitation-only hospitality dialogue designed to bring together hotel owners, executives, and industry leaders for an honest conversation about where the industry…
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