Insights from industry leaders on building greener, more resilient hotels for the future
Last week, SethiG was proud to participate in the Asia Hotel Innovation Summit 2025 at the Golden Tulip Sovereign Hotel, a gathering of forward-thinking hotel owners, operators, and developers shaping the future of hospitality.
Our Managing Director, Tharin Sethi, joined a distinguished panel discussion on “Green Horizons: Investing in Sustainable Hotel Developments for a Resilient Future,” alongside:
- Viona Z. (Moderator), Deputy MD, C9 Hotelworks
- Brice Borin, GM, Pimalai Resort & Spa
- Nino Kurtskhalia, Senior Director of E-Commerce & Digital Experience, lebua Bangkok
- Dr. Arisna Rochanapruk, SVP Sustainability Development & Corporate Communication, The Erawan Group
💡 Key Takeaways from the Discussion:
- Sustainability drives value — Environmentally responsible design and operations enhance brand strength, guest trust, and long-term profitability.
- Leadership creates momentum — Global brands are setting the pace, inspiring independent hotels and developers to embed sustainability into their DNA.
- ROI and responsibility go hand in hand — Tharin emphasized practical initiatives like LED lighting, energy-efficient air conditioning, and motion sensors that reduce costs while improving environmental performance.
- Innovation in action — From solar panels and water reservoirs to waste reduction and upcycling, hotels are finding creative ways to balance efficiency and responsibility.
- Collaboration is key — Shared-cost partnerships and local sourcing initiatives are proving that sustainability works best through collective effort.
- Context matters — Each property’s geography and scale demand tailored strategies, as highlighted by Brice’s insights on water conservation for island resorts.
As hospitality continues to evolve, sustainability is no longer optional, it’s a strategic advantage, shaping guest experiences, investor confidence, and the long-term health of our industry.
At SethiG, we remain committed to supporting hotel owners and developers in building resilient, future-ready properties that deliver both impact and value.
A heartfelt thank you to the event organizers and fellow panelists for a meaningful and inspiring exchange on the future of sustainable hospitality.
