From Initial Engagement to Global Vendor Approval
SethiG is proud to share a key milestone in our partnership with Dream Master Bedding, following their formal appointment as an approved and preferred vendor for The Ascott Limited (CapitaLand).
What began as an initial engagement over a year ago evolved into a 16-month process of rigorous evaluation, refinement, and alignment. Throughout this journey, Ascott’s procurement and technical teams conducted detailed assessments across every aspect of the product, from material specifications and construction to consistency in manufacturing standards.
This level of scrutiny reflects the discipline and quality required across Ascott’s global portfolio, and reinforces the importance of precision, reliability, and long-term performance in hospitality supply partnerships.
As Dream Master’s International Expansion Partner, SethiG has had the privilege of supporting this journey, ensuring alignment not only with brand standards, but also with the operational realities of hotel owners and operators across markets.
We extend our appreciation to Louise Seah and Wilson Teng for their guidance and collaboration throughout this process. Partnerships like these are built on trust, transparency, and a shared commitment to excellence.
This milestone represents more than a supplier approval, it reflects a long-term alignment in values, standards, and vision for delivering consistent, high-quality guest experiences across the region.
