A family enterprise specializing in
Bespoke Market Expansion Services,
Cross Border Sales & Strategic Investments
with roots in Textiles, Hospitality & Real Estate.

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Core Business Interests

Market Expansion Services

SethiG provides purpose-driven bespoke Market Expansion Services and Strategic Advisory to medium size and large enterprises with a specialization in SEA, South Asia & the Middle East.

Hospitality

Maintaining hotel investment interests since 1991 and advising family owned and associated hotels. Hospitality supplier and reseller for leading brands. Advisory services for hospitality investors & operators.

Investments

Managing family funds and current investment portfolio through a series of diverse allocations across different asset classes including real estate, fixed deposits, securities as well as private equity & venture deployment.
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2 - Rajawongse Clothier
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2 - Chaiyen Autoparts
3 - Chaiyen Auto Parts
4 - Rajawongse
5 - Rajawongse
6 - Rajawongse
7 - Kings Shop
8 - Kings Shop
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About us

SethiG Origins: 75+ Years…

SethiG is the brainchild of Tharin Sethi and it is an offshoot of four generations of Thai-Indian businesses ranging from textile manufacturing, textile trading, leasing, tailoring, pewter manufacturing and real estate, particularly hospitality industry investments.

The name SethiG is a tribute to Tharin’s lineage and is an homage to Mr. Chaiyen Sethi & Mr. Iqbal Gulati – his great-grandparents who initiated their respective family businesses in Thailand after migrating from Punjab, India (Modern Day Pakistan)!

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Informed Decision-Making For Incremental Growth

Years of experience in the Thai market
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International partners engaging SethiG services
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Hotel customers across Thailand alone
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Our Partners

Guestline is a leading hotel solutions partner based in the United Kingdom. They have 3500+ hotel customers globally. SethiG is the authorized partner/reseller for the APAC region
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Founded in 1987 in the Netherlands, Europe, Dream Master (a subsidiary of Sleepwell Industries) is a leading end-to-end producer, supplier and distributor of high quality mattresses for hotels, housing developments, and condominiums across the globe. SethiG is a official reseller/distributor partner for Dream Master
WOWS Global is a digital investment bank leveraging its various solutions to connect startups and investors. SethiG is an angel investor in the company and retains a minority stake till date. SethiG also assists WOWS Global with market expansion and PR related activities.
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SethiG References

Suppharaj Chokwonganun (1)
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Matthew Emptage
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Dhiraj Thakker
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Saharat Jivavisitnont
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Yiam Sreshthaputra
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Satkirath Singh (1)
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SethiG has been a long time business development and market expansion partner for our B2B business. They have been instrumental in negotiating our preferred vendor agreements with leading global hotel chains and have been at the forefront of our global expansion, particularly in the Middle East. They have been and will continue to be a vital partner as we continue expanding our footprint internationally.

Suppharaj (Roger) Chokwonganun

Managing Director, Sleepwell Group
Tharin’s dedication and expertise have been instrumental in expanding our business in the region over the last few years. SethiG possess an exceptional understanding of the local market, coupled with a deep commitment to our clients' success. Through their strategic insights and proactive approach, SethiG has not only built strong relationships with key partners but has also driven significant growth whilst helping us localize our proposition in the Thai hospitality market.

Matthew Emptage

Regional Director APAC, Guestline
Concept Medical engaged SethiG to source specific FDA approved medical products for our US based customers. During this time Sethi’s professionalism and transparency was commendable. His due-diligence prowess and attention to detail allowed us to make decisions quicker and for this we are grateful

Dhiraj Thakker

Director, Concept Medicals Pte Ltd
Tharin's wealth of knowledge and expertise in the hospitality industry is truly commendable. Though his family's background in hotels has provided a solid foundation, his extensive experience has showcased his capabilities across a wide range of roles and organizations within the industry. Beyond his individual accomplishments, his ongoing commitment to investing time and effort in advancing the industry's ecosystem will undoubtedly contribute to its growth and development. Tharin is poised to play a pivotal role in shaping the future of the industry.

Saharat Jivavisitnont (Sears)

Executive Director, Jee Teng Hospitality Group
Post Covid we prioritized a digital transformation to upgrade all our systems to cloud and it has been just wonderful. We now have a lean system and it is a game-changer for us in this competitive market.

Yiam Sreshthaputra

Vice President Hotel Operations, Ambassador Hotel Bangkok
Self-check-in and GuestStay make things quicker, and they create a unique experience for the guest while ensuring efficiency for staff” “Our vendor relationship with SethiG & Guestline is brilliant and I wish I could replicate it with our other vendors

Satkirath Singh

Director, Compass Hospitality

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